Clarify Your Marketing Message with the BrandScript Framework!

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You're here to clarify your message so customers will listen, and nothing causes people to stop and listen like a great story.

Story is the foundation for the framework you'll learn in this guide, so it's important to start here. See how the movies you love and the brands you trust use the power of story to capture our attention.

You'll also take the first step in filling out your BrandScript by answering the question: What story are you inviting customers into?

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